Privacy Policy
1. About Us
ScaleToursOnline.com is a consulting business operated by a sole trader based in New South Wales, Australia, providing OTA strategy and distribution consulting services to tour operators.
In this policy, "we", "us", and "our" refers to ScaleToursOnline.com. "You" refers to any individual who interacts with our website or engages us for consulting services.
As a small business, we may qualify for the small business exemption under the Privacy Act 1988 (Cth). Nonetheless, we voluntarily apply the Australian Privacy Principles (APPs) as our standard, because we believe handling your information responsibly is fundamental to how we operate. Where applicable, we also comply with NSW consumer protection law administered by NSW Fair Trading under the Fair Trading Act 1987 (NSW).
2. What Information We Collect
Enquiry & Lead Information
When you contact us via our website, a contact form, or by email, we may collect:
- Your name
- Your email address
- Any other information you choose to provide in your message
Client Business Information
When you engage us as a consulting client, we may collect additional information relevant to delivering our services, including:
- Your business name and contact details
- Information about your tour operator business, including distribution channels, OTA partnerships, and performance data
- Commercial and operational information you share during the course of our engagement
We collect only what is reasonably necessary to deliver our services to you.
3. How We Collect Your Information
We collect personal information directly from you when you:
- Submit an enquiry or contact form on our website
- Email or message us directly
- Engage us as a consulting client
- Participate in a strategy call, workshop, or consulting session
We do not collect personal information without your knowledge or consent.
4. Why We Collect Your Information
We use your personal information to:
- Respond to your enquiries and provide information about our services
- Deliver consulting services you have engaged us for
- Manage our client relationship and communicate with you about your project
- Send relevant updates, insights, or offers where you have consented to receive them
- Meet our legal and contractual obligations
We will not use your information for any purpose that is unrelated to why it was collected without first obtaining your consent.
5. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties.
We may disclose your information only in the following limited circumstances:
- To third-party service providers who assist us in operating our business (such as email, scheduling, or productivity platforms), who are subject to their own privacy policies and, where applicable, data processing agreements
- Where required or permitted by law
- With your express consent
6. Storage & Security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. Your information is stored securely using reputable third-party platforms and is accessible only to us.
We will generally retain your personal information for no longer than 7 years after the conclusion of a client engagement or last contact, in line with standard business record-keeping obligations. After this period, information will be securely deleted or de-identified.
Notifiable Data Breaches
In the event of a data breach that is likely to result in serious harm to you, we will notify you and the Office of the Australian Information Commissioner (OAIC) as soon as practicable, consistent with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988 (Cth). We will also take immediate steps to contain the breach and mitigate any potential harm.
7. Overseas Disclosure
Some of the third-party tools we use (such as email, scheduling, or cloud productivity platforms) may store data on servers located outside Australia, including in the United States or European Union. Where this occurs, we take reasonable steps to ensure those providers handle your data in a manner consistent with the Australian Privacy Principles. In some cases, we may rely on the fact that an overseas recipient is subject to a law or binding scheme that provides substantially similar protections to the APPs (for example, the EU General Data Protection Regulation).
By providing your personal information to us, you acknowledge that it may be transferred to, stored, or processed overseas as described above.
8. Your Rights
Under the Australian Privacy Principles, you have the right to:
- Request access to the personal information we hold about you — we will respond within 30 days of receiving your request
- Request that we correct any inaccurate, out-of-date, incomplete, or misleading information
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your information
To exercise any of your privacy rights, please contact us using the details below. We will not charge you for making an access or correction request.
9. Your Consumer Rights (NSW)
As a consumer of consulting services in New South Wales, you are protected by the Australian Consumer Law (ACL) as adopted under the Fair Trading Act 1987 (NSW). This is a separate framework to privacy law and includes protections against misleading or deceptive conduct, unconscionable conduct, and false representations in connection with the supply of services.
If you have concerns about our conduct as a supplier of services, you may contact NSW Fair Trading at fairtrading.nsw.gov.au or on 13 32 20.
10. Cookies & Website Analytics
Our website may use analytics tools (such as Google Analytics) to understand how visitors interact with our site. This may include data such as pages visited, time spent on site, and device or browser information. Some of this data may be used to identify returning visitors across sessions. You can disable cookies or opt out of analytics tracking in your browser settings at any time.
11. Collection Notice
In accordance with APP 5, when we collect your personal information directly from you (for example, via a contact form or email enquiry), we will take reasonable steps to make you aware of the following at or around the time of collection:
- Our identity and contact details
- The purpose for which we are collecting the information
- Any third parties to whom we may disclose the information
- Your right to access and correct the information
- How to contact us or make a complaint
This Privacy Policy serves as our primary collection notice. Where a separate notice is required (such as on a contact form), we will link to this policy at that point.
12. Links to Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be available on this page, with the effective date noted at the top.
14. Contact Us & Complaints
If you have any questions about this Privacy Policy, wish to access or correct your information, or wish to make a complaint, please contact us in the first instance:
ScaleToursOnline.com
📍 New South Wales, Australia